SPIN Magazine Inspired by Alessia Cara

Alessia Cara Shares Inspiring Message in ‘Scars to Your Beautiful’ Video

The single was originally on ‘Know-It-All’


“Scars to Your Beautiful,” the closer to debut album Know-It-All, finally got the video treatment today. The visuals, like the song, are a dedication to self-love: The transgender population, cancer survivors, and others who represent various corners of society make testimonials and cameos in the emotional, five-minute clip.

“I wanted to do this kind of video for a very long time,” Cara says in an interview with Cosmopolitan. “Since we had this song — and since we knew it was going to be a single — I had this vision of many different cinematic shots of different kinds of people. I wanted all kinds of people — young, old, whatever their situation, whether it’s visible scars, non-visible scars — just a bunch of different women, and there are some men in there as well because it can reach out to guys too.”

Watch the “Scars to Your Beautiful” video — another highpoint to an alreadyauspicious start to Cara’s career — below.

COSMOPOLITAN Debuts New Alessia Video

Alessia Cara Premieres Her Powerful New Video for “Scars to Your Beautiful”
The singer explains why the song is so important to her.


On Monday, July 11th (which also happens to be her 20th birthday), Alessia Cara premiered the video for “Scars to Your Beautiful,” the third single from last year’s excellent Know-It-All. The song is more than just an empowering anthem; it’s an affirmation of self-love and acceptance. The video, conceived by Alessia herself, features cancer survivors, transgender people, and others telling their stories and embracing their own beauty. We’ve heard songs like this in the past, but as Alessia steps up to the podium as one of the more prominent pop voices of her generation, it’s a message that needs to be repeated again and again. Her fans will get that in real time once more, as Alessia, who is touring with Coldplay, preps her headlining “Know-It-All Part Two” tour for the fall. Alessia recently spoke to Cosmopolitan.com about the concept behind the video, and how the song’s theme is something everyone needs to hear — even those in the spotlight.

So the video for “Scars to Your Beautiful” made me cry.

Really? Oh, I’m glad! Well, I mean, I’m not glad that you cried, but I’m glad that it affected you. I think that was our goal — to make people feel something.

It was such a powerful video, but the song alone is powerful too. It’s kind of like a contemporary version of TLC’s “Unpretty.”

Yeah, yeah! Even like Christina Aguilera’s “Beautiful.” A couple of female artists have done it in the past, and I wanted to put my own spin on it because I feel like you can never have too many reminders and too many songs talking about those things. It was important to put that in my own words and remind people that they are beautiful no matter what.

How did you come up with the concept for the video?

I wanted to do this kind of video for a very long time. Since we had this song — and since we knew it was going to be a single — I had this vision of many different cinematic shots of different kinds of people. I wanted all kinds of people — young, old, whatever their situation, whether it’s visible scars, non-visible scars — just a bunch of different women, and there are some men in there as well because it can reach out to guys too. But I wanted real shots of real people telling their stories, and showing the story through little vignettes.

JoJo is also in the video. How did she come to be a part of it?

Oh my gosh, she’s amazing. We have the same management team and we’ve known each other for a little bit now. She’s been supporting my music for a while and I’ve loved her since forever, so we just asked her to be in it and she was like, “Yeah!” It was really cool to have [her] too, because I felt like it was important to have a public figure in the video. A lot of the time, people don’t realize that public figures have these insecurities too. They’re always in the spotlight and they may seem like they have it all together, but they don’t always have it all together, you know? It’s actually very difficult to be in the public and to be a female and to feel confident every day with all the social media and all these opinions of people.

Did you have those feelings too coming right from high school into being a star?

Definitely a little bit, yeah, because you don’t really know what to expect, right? I started around 17, 18 when I really got into it all, and just being a teenager, [I wasn’t] really sure of myself anyway. When we’re that young, regardless if we’re in the industry or not, we’re still trying to figure ourselves out and we’re still trying to love ourselves in the best way. When you’re going into this world of the industry, it could add more stress and more confusion. There are so many opinions being thrown at you and it’s almost like you don’t know which ones to believe or if you should believe any of them, and you’re just trying to block out all the noise and figure yourself out. But it’s hard to do that when there are so many opinions of you and of what you should be. Once I learned to block that out, I sort of came into my own and found who I really am. I think I’m a lot more comfortable now than I was when I first started, for sure.

Have fans reached out about the message behind this song?

Yeah, all the time actually. The majority of the messages I get about my music are usually about that song, which is really impactful and amazing because, of course, that’s the point of the song. I’m just really glad that it’s resonating with people. It’s not only young women, it’s older women sometimes, and I’ll get messages from guys as well just saying that they appreciate the song and they feel it and they understand, which is a beautiful thing. Even when I perform it, I feel like people just get really emotional in the audience, which is beautiful to me because again, that’s why we made the song. I want people to feel something. I want people to feel like they’re not alone.

Tyler Shaw Premieres “Wicked” New Video

Tyler Shaw has just dropped his latest music video for the sexy and seductive “Wicked” on VEVO.

The bass heavy pop track is the sixth single from Shaw’s 2015 album Yesterday, which has already spawned hits like “Kiss Goodnight”, “Dizzy”, and “House of Cards”, which Shaw wrote with fellow singer and Much Creator Dan Talevski.

The new video, directed by Aaron A, is a lesson on why you shouldn’t follow strangers home. Shaw meets a beautiful woman and goes into her house of velvet wallpaper, where she makes a mess out of her bed before slipping Shaw some drugs and adding him to her list of sexy male prisoners.

Toronto actor Julia Nardi plays the video’s vixen, while drummer Mike Sleath appears as Shaw’s fellow incapacitated housemate.

Check out the hot video for “Wicked” below and click here for more from Tyler Shaw!


JoJo Premieres “Save My Soul” Video

JoJo just premiered the third and final music video from her “Tringle” collection, release in late August. Directed by Zelda Williams, “Save My Soul” is a powerful anthem and passionate narrative about battling an addiction. Watch the video premiere, below.


Entertainment Weekly: http://www.ew.com/article/2016/01/08/jojo-save-my-soul-music-video-zelda-williams

Rap-Up: http://www.rap-up.com/2016/01/08/video-jojo-save-my-soul/

Tamia Premieres Sandwich and a Soda Video

Tamia already knows that she’s a sexy woman, so in the music video for her sensual single, “Sandwich and a Soda,” the R&B veteran turns down the heat by visiting a rundown town that looks like something out of a country western film. In the clip, she strolls the dirt streets and visits a Cantina, where she dances with locals and a few shirtless hunks. Don’t get us wrong that, she still showcases that natural beauty and killer figure.

“Sandwich and a Soda,” produced by Oak and Pop, serves as the lead offering from Tamia’s forthcoming sixth studio album, Love Life, due out June 9th via Def Jam. The LP follows her 2012 LP, Beautiful Surprise, released on Plus 1 Music Group/EMI.


Go Behind The Scenes of Francesco Yates’ “Better To Be Loved” Music Video

Don’t let Francesco Yates‘ baby face fool you: this Toronto-native has talent far beyond his nineteen years.

The performer—who can sing and play the guitar, piano, bass, drums and harmonica—was first discovered by Pharrell Williams, he of “Happy” and super-producer fame. Soon after, Francesco was signed onto Atlantic Records when he was just 16-years-old. Now he’s slowly making his way onto the charts with the super-catchy and ultra smooth “Better To Be Loved.”

Francesco Yates takes his fans behind the scenes of his fun “Better To Be Loved” music video in this ANDPOP exclusive. So what are you waiting for? Hit that play button to see more of this burgeoning talent!

Better To Be Loved Video Premiere on MUCH.ca

Francesco Yates’ debut Canadian single ‘Better To Be Loved’ was available for preview just last week and today MUCH.ca has the exclusive music video premiere.

Francesco Yates - Better To Be Loved Music Video

Watch the official video premiere here: 

You can get the brand new Canadian single ‘Better To Be Loved’ on iTunes today:

Or stream the single here:

Duina del Mar Premieres “Besarte La Boquita”

Duina del Mar premieres today the video for “Besarte La Boquita,” a duet song with Colombian artist, Cabas, and written by her with over 1.2 million impressions throughout YouTube and already 27 weeks on radio charts in Colombia, Peru, and Ecuador. The video is released under Universal Music Group/ 21 Sunshine on VEVO and YouTube simultaneously.

An unconventional video, directed and edited by Duina and co-directed by Richie Duque on camera, was recorded on the beaches of Miami and at The Miami ArtHouse studios, where Duina allowed herself to play with the camera during the recording process of the song.

“Besarte La Boquita,” a fresh and danceable piece, mixed at the Center Atico of Javeriana University, was featured live on The Mega Movistar Fest 2013 where Duina shared stage with Cabas. A few days after its debut, “Besarte La Boquita” was ranked among the top 10 songs of the radio charts in Colombia where it remains solidly.

Earlier this year the Colombian received her first nomination to a Fox Award as Best Female Solo Pop artist for her album, Natural. At the 4th annual ceremony, taking place on Saturday, April 26 in Houston, Texas, Duina will vie the award along singers, Andrea Lafert and Nuby.

“Besarte La Boquita” available now on iTunes

Fefe Dobson Premieres “In Better Hands” Music Video on VEVO

Earlier today Fefe Dobson premiered her brand new music video for “In Better Hands” on VEVO. The song serves as the follow up to her hit “Legacy” and as the second official single from her new album Firebird, which drops later this year.


MUCH and MUCH.ca premiered the video exclusively on Friday, with ET Canada playing a short interview with Fefe and a teaser clip during their nation wide broadcast as well.



“In Better Hands” is available now on iTunes Canada